Ceramic tiles International says it is selling more than half of its international stock of ceramic tiles
BY ALEXANDER C. MCCARTHY, Associated Press AUSTIN, Texas (AP) Ceramic tile is in the crosshairs for ceramic tile companies as they scramble to stay competitive.
The American Association of Ceramic Tile Manufacturers said Wednesday that it sold more than 4 million of its tiles globally in April, up from just over 3 million a year ago.
The industry’s share price has fallen sharply as demand has been held back by a lack of new products.
American Tile Inc., for example, announced last week that it had halted production of its ceramic tile tiles after its supply chain collapsed.
The tiles were supposed to be shipped from China, but the company has been struggling to recover costs from a lack a new supply chain.
American tile is one of the largest tile suppliers to American consumers, but its business has been plagued by supply chain failures, high production costs and poor customer satisfaction.
American Tile has said it has not found a buyer yet for its ceramic tiles.
Aceramic tiles have been a staple of U.S. home decor for decades, but they have been on a decline in popularity.
A recent survey by the U.K.-based agency Home & Garden showed that just 6 percent of American households were using ceramic tiles as decor.
Ceramic tile tiles, which are made of ceramic particles, can be painted with colors ranging from pink to yellow and white.
The U.N. Food and Agriculture Organization (FAO) last month said that in 2015, ceramic tile production worldwide fell for the first time in three decades.